Business Plan

Why Do You Need a Business Plan?

Just like any structure needs a foundation to stand tall, a successful business needs a solid business plan as a groundwork to stay steady and firm. A well-formulated business plan ensures that you have all the right things in order and you stay on track during your journey. A business plan is more than a fund-raising tool required to give in for bank loans, it is a guide for you, your partners, investors and your employees to understand the business and maintain it. Business plans may vary from one business to another but they should contain some vital information which should not be overlooked. A business plan must be rigid and well-researched to include the following information:

  • Vision, goals and objectives- What do you expect from the business and why is it going to be unique?
  • Operations plan– How do you plan to go about it in terms of operations?
  • Products and services– What are the products that you intend to offer or what services are you looking to provide?
  • Employees- How many employees do you require to be in your team and in what roles?
  • Marketing plan- How do you plan to advertise or promote your products/services?
  • Financial plan- What are your sources for funds? How do you plan to cover your expenses while running the business?
  • Market analysis- What are the current market trends and how can they affect your product/service?
  • Competitive analysis- How will you be different from your competition? What are your strategies to be unique?
  • Further considerations– Measuring performances, income statements, balance sheets and other things.


Undoubtedly, one of the key factors which increases your chances of being a successful entrepreneur is a well-thought out and organized business plan. A good business plan can help you with the following:

Setting objectives for good management

 You might have certain ideas in your head to support a good management system for your business but if you have it written, it will be a good reminder for your managers, employees and other co-workers. It is of utmost importance when you are planning on to train your employees.

To determine what assets are required

You can easily plan out if you need to buy or lease assets which are required for your business to operate keeping your funds in check. It is beneficial for long-term planning on how to go about with this part.

To prioritize and manage business

 With a detailed operations plan, you will know exactly what needs to be done and if at any point you might need assessment to revise operations, you will have a better idea on how to improvise them.

To plan the future

 Business plans are vital if you plan to grow your business in the future as with regular review and updating it gives you an idea of how far have you come along and if your strategies are working or not which helps you to make the most of opportunities that come your way.

To manage cash flow

Finance management is integral to every business and it needs to be under check at all times. If you ever need funds, a researched business plan is required for your investors to understand your business.

For valuation if selling the business or partnering

 Businesses are unpredictable, if you decide to include a partner to share your burdens, you will need a business plan to explain the nature of your business. Moreover, if you ever plan an exit strategy, a business plan comes in handy to evaluate your business worth to get a good price.

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