Just like with any other business, real estate firms and agents need to market themselves properly to get known in the community. Whether you are just a beginner or a seasoned professional, there are things you can always do to improve your marketing strategy and be on the top of your game and stand out among the rest. After all, your success depends on how brilliantly you market yourself.
Real estate agents have been around for hundreds of years but in this digital age of technology there are some simple, quick yet effective marketing ways at everyone’s disposal.
Here are some.
- Get A Website
Super essential, super necessary and extremely basic, get a website of your own if you still don’t own one. One thing everyone has in today’s age is the internet and by not having a website you are barring yourself from collecting important marketing data and losing a huge chunk of potential customers in turn.
- Work On SEO
The next step to having a website is to work on its SEO. Search engine optimization is a way Google ranks your website among similar others and lets people find it when they type in the relevant keywords. Hire an SEO expert and let them handle it for you.
- Send Out Newsletters
Never miss on any customer’s email address. Use them to build an email list that you can use in your various digital marketing strategies one being the newsletters. Get help from online email marketing providers that can help you build a professional newsletter and track the receivers’ interaction with them. Send out useful information nothing junk or spam.
- Provide Downloadable Whitepapers
Attract customers by letting them know you are a leader in the industry. The best way to do so is by sharing your knowledge with them. You can either give it our for free in the form of whitepapers or eBooks or put it on your website to generate leads. Keep the content relevant and intriguing that potential real estate customers would really want to read.
- Host Seminars
Another great way to distribute your knowledge, build an audience and subsequently market yourself you can host seminars. Keep it small in your office, meeting room, use the community centre or hire a bigger location. Host seminars that address real estate customers concerns and you will be a hit.
- Carry Out Customer Surveys
Surveys allow you to not only interact with customers but gather their information (for further marketing purposes) and identify opportunities for improvements in your service quality. Surveys also sends out the impression that your company really cares about what the customers think and wish to improve accordingly.
- Publish Press Releases
Another great way to market your firm online is to get press releases published. Whether you have something interesting going on at your company, have achieved a new goal or opened a new location, share it all with your customers. Reach out to your local newspaper and also online services and get a backlink to your website.
- Consumer Reviews On Your Website
Customer reviews make it easier for potential customers to assess your services and make a decision whether to hire you or not. While written reviews are great there is nothing better than a video review. Make sure it’s high quality and not too long otherwise it may get boring. Also, post genuine reviews. Customers can tell when you are faking it.
- Network Through LinkedIn
One social networking website where you are bound to find every professional is LinkedIn and having a LinkedIn profile is as essential as having a website and business cards. To market yourself and get more business you need to network with relevant people. And there is no better place to do that than LinkedIn.
- Publish a Blog
Digital marketing revolves around how much traffic you manage to get whether to your social media or website and another great way to do that, other than the SEO, is publish and maintain a blog. You can talk about anything, be genuine, be yourself and connect with people through the content and you will start attracting people to your website.
There you have it, our top 10 real estate marketing ideas that will not only help you get more traffic but potential customers as well. Use the traffic to turn them into customers and close sales.