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The Importance of a Unique Selling Proposition in a Business

What makes your business unique? A successful business is recognized by an idea which makes it stand out from the rest. If you sell what everybody sells, your business will never be able to make a name for itself- Thinking outside the box is what makes a business bigger and better!

What is a USP?

A USP (Unique Selling Proposition) is a vital element to the success of any business. It identifies the business by outlining what makes it different from it competition and why is it a better choice.

Why do you need a USP?

Developing an effective USP is an important part of business marketing plan- it allows you to target the right kind of audience and prove that you’ve got the best solution to their problem in the existing market. A business thieves due to its sales and to get that going, attracting customers is the top priority of any business structure. Creating a USP helps to build your brand identity by focusing on your marketing goals and to verify your marketing collaterals you create to give your business a boost. The business industry is filled with competitors in the same field who are also vying for the attention of customers. With the same target audience, you definitely need a value proposition to compete.


How to develop a USP that works?

Coming up with a value proposition is a time-consuming task and requires a lot of legwork. It’s more than a catchy tagline- it’s the defining factor of your brand, your business is known by its value proposition. To create a unique value proposition, you need to understand your business and your consumers which means you need to join the dots and make your product or service fit in. Here are a few pointers that you can consider to develop an effective and appealing USP:

Focus on your target audience

Before you start thinking what makes your business stand out, get a clear picture of your ideal customer and what exactly are they looking for. It is fairly easy to fall in love with your business idea without realizing that your customers might not feel the same way.

Define the solution you provide

What is the problem that is being solved by the product or service you offer? Understand the challenges that are faced by your customers and provide them with a real solution which will appeal them.

Know your competition

Learn more about the competitors in your field and try to figure out what is that something that you have and they lack? It can be an effective tool to promote your business. You can’t really attract customers by what they have already seen!

Explain how your product/service benefits

It might be more affordable or more effective than what is already present in the market. Define clearly how your product or service benefits its customers. Remember, you have to meet the needs of a client in way that others don’t!

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