Entrepreneurship is both exciting and exhausting. It is exciting because you are creating something new and venturing into untested waters. It is exhausting because of the massive efforts that go into launching the business. Evaluating a business opportunity is one of the most tiring tasks, both intellectually and in terms of time and money involved. And at the end of it, you may still not get the picture right. Franchise opportunity owes its rising popularity to its ability to make this task superficial. A franchise offers research insights, market opportunity, and a proven brand if you are willing to invest.