Client Management – The Art of Getting and Retaining Customers

“There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.” – Sam Walton

The heart and soul of any business is the person that is helping the most to run it. And if you think that the person running the company is the boss, you are wrong; it is the customer. If you think about it, you will come to this realization too that without the customers, even the owner or the manager of the company is useless, so both, directly and indirectly, the company is being run by the customer. One wrong step and the customer will switch to another company which serves him better and your company would suffer a blow it would not be able to recover from. This is where the client management pops in and helps save customers. Client management not only brings in new customers but also makes the previous ones loyal and rely on you instead of anyone else.

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