business proposal

Presenting your Business Proposal for Investment

Raising funds is a major concern for upcoming entrepreneurs- you may have a killer idea but if you do not have financial support to provide a launch-pad for your new venture, you might feel intimidated already. A majority of aspiring business-owners seek the assistance of investors to finance their businesses. For that, a business proposal is an essential element, of course, but more importantly it is how you present it. If you want your business to hit off the ground, you have to impress your investors with a well-structured, brief and technically correct pitch. Remember, this is an important presentation to make or break your business, so plan it accordingly. Before you start writing a proposal, keep your target audience in mind and plan your content appropriately. Your presentation should be customized to meet the interests and goals of the opposite party. Learn how to close deals with every proposal you present with these few tips:

Start with a story

The story-telling method is the most appealing kind of presentation as it makes the audience connect with you and engage better. Try to come up with an interesting story with the right tone which showcases the problem you are addressing.

Convey your idea

Provide the solution to the problem you are trying to solve with your product or service. This part has to be the most engaging, as you will be presenting what why your product is unique and why it will be a hit too. Don’t go overboard in your explanation though, keep it simple and concise so that it is easier for them to explain it to others.

Show your potential

Yes, you have a solution to solve a market need, but you have to show your investors that what makes you capable of doing so. How are you the right fit for this? Don’t miss this opportunity to build some credibility and share your accomplishments with them.

Explain your intentions

Your investors will be interested to know that how you intend to use the resources that you are asking for. Provide some details on how you plan to spend the funds to support your business, for instance, marketing strategies, recruitment etc.

Describe your customer acquisition strategies

This is one important section which should not be overlooked when presenting an investor pitch. Explain on how you plan to attract your customers and what marketing methods are you going to use. After all, the success of a business is dependent on the customers it manages to reach out to.

Present you revenue model

Everything seems to be falling in place during your presentation, but investors are looking out for more details on how you will generate a revenue out of your business idea. This is a tricky part, as you have to be well prepared for the questions which might be raised. Plan well in advance about the products, their pricing and how is the price structure valid. Provide values-real numbers.

Provide other details

Show what other things you have on your mind- how you plan to build a winning start-up team, your market research about your competitors and how you differ from them, your target market and how you plan on increasing it etc.

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