Ideas- They keep coming at random times, on random occasions. They pop up during your meals or when you are trying to get a good night’s sleep or even while having a shower! It is a challenging task to decide which ideas are worth living in your head for further pondering and which ones need to go to the back burner. You think you’ve got the perfect solution for a problem and an amazing idea for a business, but how do you test if an idea is viable or not?
Every idea is not good enough to be transformed into a business, it may need to be worked upon to determine if it’s going to be a success or a failure. Don’t let the excitement of a brilliant idea overcome the importance of testing your idea before giving it a green signal. At times, the idea may work out well but unfortunately, mostly the chances are that it might backfire if you haven’t conducted a proper road test for it. Before spending your time, energy and money for the amazing idea you think you have, follow these validation guidelines to determine its viability:
Enter the Right Area of Interest
Choose the idea which you think will keep you excited throughout your business journey- which means forever! Many entrepreneurs get themselves into something that they don’t enjoy after a while and end up with a crashed business. Developing a business that fits your skill set and is your passion can be a good driving force for you to perform better.
Carefully analyze the market you are getting into- if something similar is already available, the price, the service, the quality, the competition etc. You need to recognize why your product or service is unique to be able to market it and sell better. Knowing who your competitors are and what is their market share is a critical step to get your idea to be a success.
Learn About the Business Structure
Developing your idea into a business will require you to study more about the business model and how you should go about it. Collect more information about different business models and define the one which you will and will suit best for your business idea.
Check for sustainability
Testing the water before you jump in is crucial to the success of your business. To prevent a future failure, it is important to check how scalable your product is and if people will be willing to buy it. If your solution is something that nobody has offered before, it will definitely go a long way.
Go beyond friends and family to get advice on your business idea, as their opinion might be biased. Consult a mentor in the industry and discuss your potential business to learn about opportunities and threats. You will reduce your risk significantly by taking assistance from a professional who is aware of the market trends and will be able to guide you better.
Get it Right!
After following the series of validation steps, it is now time to take the big leap. Once you are certain that you have a good business idea which is unique and will grow to be successful, you can start small. It’s good to start small and stay flexible as it will give you the advantage to adapt and change if required.