“The one who follows the crowd will usually go no further than the crowd. Those who walk alone are likely to find themselves in places no one has ever been before.” -Albert Einstein
Entrepreneurs have a lot to worry about- from launching their products innovatively to exceed the expectations of their customers to maintaining their reputation in the industry. There are a lot of challenges that they have to face, but the real challenge is to be different from the rest. To earn a distinctive place among the competitors is something that is actively running in every business-owner’s mind.