Your brand’s name establishes your identity in the market and among your target audience so you want to pick it with care. Having a goofy name might be a good idea if it is appealing to your consumers. However, you wish to be taken seriously by both consumers and competition, so do not cross into the territory of ridiculous. You have probably noticed a rising trend in witty brand names and product marketing that offers comic relief along with promotion. That is an excellent strategy if your brand image is not originally formal. The key is balance.
1. Keep your options open
When it feels right, it is probably right but what if you came up with something better? Always create a list of ideas and mull over them a while. Don’t miss out on a superb chance simply because you chose the first one that popped into your brain.
2. Focus on keywords
It’s the SEO era and you don’t want to be left behind so gear up and pay attention to your business keywords, which form the basis of SEO. Again, make a list to kick start brainstorming. These must all be relevant to your business and represent your particular services.
3. Check for availability
An awesome name might strike you resulting in you being carried away in future plans for marketing and building your company. Stop! It is crucial that you check whether this name has been taken by another company. This is why market research is so important to entrepreneurs. A simple method is to search domain names.
4. Gather maximum responses
Assess the response of test subjects within your target audience before you launch your brand with your chosen name. Gauge their emotional response by observing facial expressions, body language, gestures, etc. Keep a line of honest communication open so they freely state their opinions and you get accurate data. An online survey using LeadPages, Unbound, etc. is fast and reliable.
5. Name reflecting your brand
As a consumer, you may have come across companies that have a huge contrast between their names and performances. Their customers feel deceived and this damages their reputation. This is why relevance is significant and having a name that reflects your business perfectly is highly preferred.
Whatever name you finally decide on, make sure it’s not generic, clichéd or so obscure and complex that your target audience has a hard time wrapping their heads around it. Be unique and most important of all, be yourself.