Conceiving a business idea and implementing it is probably not the toughest part. What’s the most difficult part then? It’s promotion. The marketing takes away more of your energy and money than the business set up. Most of the start-ups are usually on a tight budget and are unable to spend a hefty amount of finances on marketing campaigns but at the same time the business cannot survive without being promoted! What should they do then?
Business promotion is an ongoing challenge not only for start-ups but established corporations as well however since it’s the start-ups who are on the lookout for cheaper alternative marketing ways, here are some low-cost ways of promoting your business you must know especially if you are on a budget:
The first step towards business marketing is to determine two very important things, what is the business about, what its long term goals are and who your customers are that you would really want to target. Is your audience the new generation or the old traditional people? How probably is it that you will find them online, on Facebook, Twitter and other social networking sites? Are they exposed to internet and digital marketing? These factors will narrow down your marketing tactics.
Get A Website
No business these days is complete without a website. It’s the mandatory online presence that does more good than harm and whether or not the major chunk of your customers use internet, your business must own a website. That is the fastest way you can access new customers without breaking the bank. Setting up a website and its hosting costs almost nothing, anyone can afford it and every businessperson should get one.
Get It Listed
Some parts of digital marketing literally don’t cost a single penny and every business should exploit those ways. Set up a listing for your business in search engine local directories. Google offers free as well as paid business listing websites for businesses. Paid listings are definitely better than free ones as you also get to enter data more precisely which is then made available all over that platform and also gets a chance tp be featured by the directories.
One of the cheapest ways to let people know about your business is so to talk to them about it. Yes you need to be good at starting conversations and socializing but that is really it. Sign up for membership of professional business groups in your city and country such as Chamber of Commerce, Business Associations Group etc. One tip is to keep your business cards handy while attending business meetings and social gatherings, hand them out whenever you feel like you should.
Start A Blog
While you get a website have a blog made as well. Connecting with current customers and potential clientele by telling them about your business has proven to be very effective for successful businesses in the past as well. Write blog articles that demonstrate your expertise in the field, the importance of your products, how you plan to solve your customers’ problems through your business and how you plan to make things exciting in the future. However, be consistent with blog post publication that is the only way to capture people’s attention for long.
This is it for now, 5 cheapest ways to get the name of your business out and begin with marketing.